Activision wants to work with retailers on second hand market

Activision CEO, Bobby Kotick, has outlined a vision to become the most profitable entertainment company within 10 years.

That vision includes taking advantage of the lucrative second hand market, which Kotick said could be worth as much as $US500 million. Activision should work with retailers to come up with a new profit model, he said.

According to gamesindustry.biz, Kotick called for better engagement with retailers to come up with a mutually beneficial model.

This will certainly sound more appealing to the retailers than some other recent attempts to cash into the market by charging consumers of second-hand content for online access to material and gameplay, thereby discouraging players to buy second hand at all, but with that market being such a critical component to a retailer's business now, I'm sure they would rather the publishers leave it alone entirely.