EA CEO, John Riccitiello, has claimed that retail data is missing a big part of the overall picture.
As reported by gamesindustry.biz, Riccitiello claimed that the overall value of the industry had doubled from the 2003 levels from $20 billion to $40 billion, and although a little less went through the retail stores that usual, the overall strength of the industry is strong.
This makes sense - in the last few years, the number of digital download services has increased, and that will naturally take some spending away from traditional retail.
Riccitiello also pointed out that the data captured doesn't take into account second sale - which is a critical element of a retailer's business.
He also dismissed the supposed decline in the PC gaming industry - citing Zynga and World of Warcraft as examples of highly profitable companies and games operating primarially on PCs.
It seems all you need to do is find a creative way to engage with PC customers, then.
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