Wednesday, June 23, 2010

Microsoft aims to make Live family-friendly

Microsoft has made a bid for entire families to join Xbox Live with a new package offer in the UK.

The Xbox Live Gold Family Pack allows for four individual Xbox Live Gold memberships at a price of £69.00.

It seems Microsoft is ramping up its family appeal in the lead up to the launch of Kinect, the motion-sensing peripheral that will almost certainly accompany an influx of casual gaming experiences available on the Xbox 360.

The full Xbox Live Gold Family Pack offer includes:

  • Up to four individual Xbox LIVE Gold memberships.
  • Family Center – a single, easy to use, destination for Family Settings and account management, accessible on the Xbox dashboard and on
  • The primary account member has the ability to purchase and dispense Microsoft Points to other Xbox LIVE Gold Family Pack members.
  • Activity monitoring reports viewable on to help encourage discussions about safer more balanced gaming and entertainment habits.
  • Simplified billing that applies all purchase charges to the primary account holder’s billing account and the ability to authorise purchases, helping to manage the family’s entertainment budget.
  • Exclusive family content and discounts.

It will be interesting to see how many UK families have enough Xbox 360s to justify this investment. It will also be interesting to see if this offer is expanded overseas.

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