Thursday, June 10, 2010

Namco Bandai disappointed with Nintendo

According to Namco Bandai, the market for software on both Nintendo Wii and DS hardware has 'collapsed.'

In an interview with MCV, the publisher's VP of sales, marketing and publishing, Oliver Comte, claimed that the average quality of games on both hardware platforms was so low that consumers' expectations were very low.

Comte also pointed out that the DS was very easy to develop for, but equally easy to pirate, and piracy was partly to blame for the DS' 'collapse'.

This is a problem that Nintendo itself seems to have acknowledged. Nintendo Europe's managing director, Laurent Fisher, claimed the whole handheld market has shrunk in Europe, with few hit games released recently.

Namco Bandai is not the first publisher to struggle to gain traction on the Wii and DS - for all the hardware sales, often it seems that only Nintendo-published titles sell on the platforms.

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