Thursday, June 10, 2010

Zynga chases new frontier of users

Social networking game developers, Zynga, will launch a new IP as it chases new customers.

The new game, Frontierville, follows Zynga's push into the iPhone, Yahoo and MSN gaming markets, away from its traditional Facebook audience.

The vendor, widely considered to be the leader in the casual gaming space with properties such as Farmville, has had a significant retraction in user numbers recently, and is down nearly 40 million from an April high of 252 million to 216 million.

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