Wednesday, January 19, 2011

Oberon inks game deal with Lenovo

Buy a new Lenovo notebook, get pre-installed games. That’s the deal that Oberon Media has inked with the growing Chinese PC manufacturer.

Oberon already has partnerships with Acer, Asus, Samsung, LG, MSI and Kingston in a similar vein. As part of the deal, Oberon will be supporting Lenovo with game acquisition and licensing of game content from developers such as I-play, PopCap, Bigpoint and others.

It should come as no surprise that the games that will be pre-installed with have a distinctly casual bent.

What’s interesting is Lenovo is traditionally a manufacturer of computers for the workforce, while one could argue that Oberon’s other vendor partners provide computers more for the home and individual.

In a statement, Lenovo executive director of software and content services, said "we are always looking for ways to distinguish our product from the rest of the industry. One of the best ways to do that is through value-added content that our consumers can take advantage of immediately.

"This partnership with Oberon will allow us to deliver fun and enticing content to every demographic of consumer, from hardcore to causal gamer, enhancing the perceived and actual value they receive when buying one of our devices."

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