Yet another organisation has joined in the social networking gaming scene, with MTV Networks acquiring Social Express.
Initially, this means Social Express will be merged into Nickelodeon Interactive – MTV intends on leveraging its newly acquired skill set to further push its characters and programs into the social networking scene.
The San Francisco-based developer is expected to release its first game in the third quarter of the year.
In an interview with gamesindustry.biz, chairman and CEO of MTV Networks, Judy McGrath, said: "Social gaming is one of the biggest drivers of the explosive growth in social media - it's fun, it's engaging, and it's shareable,"
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