Friday, July 9, 2010

Social Express acquired by MTV

Yet another organisation has joined in the social networking gaming scene, with MTV Networks acquiring Social Express.

Initially, this means Social Express will be merged into Nickelodeon Interactive – MTV intends on leveraging its newly acquired skill set to further push its characters and programs into the social networking scene.

The San Francisco-based developer is expected to release its first game in the third quarter of the year.

In an interview with, chairman and CEO of MTV Networks, Judy McGrath, said: "Social gaming is one of the biggest drivers of the explosive growth in social media - it's fun, it's engaging, and it's shareable,"

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